Pengaruh TikTok sebagai Media Promosi terhadap Minat Kunjungan Pengguna Media Sosial di Klinik Rawat Inap Karunia Sumberrejo Bojonegoro

Abstract

Background : Karunia Sumberrejo Bojonegoro Inpatient Clinic for digital marketing that has only been run using Facebook and WhatsApp, visits in the last few months have decreased and have not met the target, as for patients who come are children and the elderly. Objective : To analyze the Effect of TikTok as a Promotional Media on Interest Visits of social media users at the Karunia Sumberrejo Inpatient Clinic Bojonegoro. Research Methods : Pre-Experimental Designs (non-design), quantitative research methods, one-group pre-post test design. The technique of sampling probability sampling, the research sample is 62 patients. Collecting data with open interviews and closed questionnaires, using the Wilcoxon test. Research Results : (1) The interest in visiting social media users prior to promotion on TikTok was found to be in the 'lack of interest' criteria of 50% or 31 respondents. (2) The interest in visiting social media users after the promotion on TikTok is known as the 'interest' criterion of 53.2% or 33 respondents. (3) The Wilcoxon test results show that the Asym.sig (2 tailed) value is 0.000 <0.05. Conclusion : That promotions on TikTok affect the interest in visiting social media users at the Karunia Sumberrejo Bojonegoro Inpatient Clinic.